Renzell's Data Collection Process Independently Validated by KPMG
1. How Does Renzell Choose The Restaurants On Its List?
A restaurant must have been in operation for at least one year to be considered. Each restaurant is then examined on thirty-two different criteria and outside resources, from the cocktail menu to the atmosphere to the chef's reputation to the recognized awards. Renzell chooses restaurants in individual cities it covers—Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, New York, Philadelphia, San Francisco, Seattle, and Washington, DC—and adds new restaurants to each city every year.
2. Who Are Renzell Members?
Renzell Members are experienced, sophisticated restaurant-goers who are dining enthusiasts. Certain Renzell Members are accepted to take surveys of their dining experiences, which in turn forms the basis of the Renzell Ratings.
3. What does being a Renzell Member entail?
Renzell Members use our platform to curate their dining decisions, earn points based on how much they spend at Renzell Restaurants, and redeem those points for exclusive gifts and experiences. Renzell Members accepted to complete surveys dine anonymously and at their own expense, and take a comprehensive guest experience survey every time they visit a Renzell Restaurant. These Members earn additional points for taking surveys.
4. Does Renzell Book Reservations For Its Members?
Renzell does not book reservations for its Members.
5. What Is The Renzell Survey?
The Renzell Survey is a highly granular assessment of the guest experience offered by a restaurant. The survey is more than seventy questions and covers eight categories: cocktails, design, food, hospitality, service, value, vibe, and wine/sake/beer. If you would like a copy of the survey, please email Jacob Lewis at firstname.lastname@example.org.
6. What Does Renzell Do With The Survey Data?
The collected Renzell Survey results, totaling hundreds of thousands of data points, is weighted against member preferences through our proprietary algorithm to eliminate subjectivity and bias. We then create the Renzell Ratings, which are released as official annual results every September, with status checks released throughout the year.
Renzell also offers the data back to restaurants. If you're interested in receiving it, please see below.
7. What Are The Renzell Ratings?
The Renzell Ratings aim to provide the most accurate assessment of what the experience is like at any Renzell Restaurant (for which we have issued an official rating) on any given night for the average diner. We issue ratings in the overall category as well as in each of the eight categories covered in the Renzell Survey.
8. How Do I See My Restaurant's Data?
Renzell delivers six reports to restaurants each year, one every two months, giving restaurants insight into how they score on a per question, category, and overall level. We also compare your establishment to a smaller cohort you choose and to all of the other Renzell Restaurants in your market. To sign up, click here.
Renzell Restaurants are selected by examining thirty-two characteristics and resources:
- Bartender Reputation
- Beverage Program/Coordinator Reputation
- Business Principles
- Cocktail Program
- Executive Chef Reputation
- Food and Beverage Principles
- General Manager Reputation
- The Infatuation
- James Beard
- Michelin Guide
- Major Local Weekly
- Major Local Daily
- Overall Seating Format
- Operating Hours
- Overall Beverage Program
- Overall Business Profile
- Overall Menu Format
- Reservations Program
- Private Dining
- Sous Chef Reputation
- Wine Director Reputation
- Wine Enthusiast
- Wine/Sake/Beer Program
- Wine Spectator
- World's 50 Best Restaurants